Uses and Gratification of TikTok Social Media Platform

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Summary

This Study examined the Uses and Gratification of TikTok Social Media Platform among UNIBEN Mass Communication students. This study has been able to define the term TikTok snd also been able to show the different things mass communication students of the university of Benin use TikTok for, it also went further to show the challenges that these students might face in the course of using TikTok Social Media Platform.

In a bid to fulfill the objectives of this study, the survey method was adopted as the relevant method to be used. The reason the survey method was chosen is because it can be used to describe or measure current conditions or attributes questionnaire copies served as the research instrument for this study while the descriptive method of the data analysis was used tom present the data collected for this study.

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