UNIVERSITY OF BENIN AND STUDENTS ACADEMIC PERFORMANCE USING THE SOCIAL MEDIA

ABSTRACT

This study unravels the Academic performance of students using the social media. The main objective of this study is to find out the extent to which social media has positively or negatively influence the Academic Performance of Students, ascertain the effectiveness of social media as a media tool used by the students. The study was anchored on Uses and Gratification Theory and Media Dependency Theory using the descriptive survey method, the researcher employed questionnaire as instruments to gather data in order to be objective in her study and to achieve her aim. The Researcher used the Undergraduate students of the University of Benin considering three major Faculties as the area of study.