UNDERSTANDING AUDIENCE PERCEPTION: THE IMPACT OF REALITY TV PROGRAMMES ON TALENT NURTURING USING "THE VOICE" AS CASE STUDY

ABSTRACT

This study was carried out to determine The Audience Perception On The Impact of ‘The Voice’ Reality Tv  Programmes On Talent Nurturing , The survey research design was adopted for this study while questionnaire was used as an instrument for data collection. The population of the study is 1.496, The sample size for the study is 400 and it was derived at using the Wimmer & Dominic online calculation. The study was anchored on the  Cultivation & Use of Gratification . The finding shows that Results shows the respondents are aware of reality show ,knowledge level of youth perception on the impact of ‘The voice’ reality tv programmes on talent nurturing.158 of youth knowledge level on the perception on the impact of “ the voice” reality tv programming talent nurturing is high, Result also show that  student believes that ‘The voice “  helps the career of the contestants, Result also that the feel that the management of “ the voice”  helps contribute to specific aspects like vocal training , stage presence  and career opportunities

Keywords: Audience, Perception ,  Impact , Talent Nurturing, Programmes.