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Summary
This study is primarily concerned with the use of figurative expressions in the language of advertisement in selected Instagram cosmetic brands in Nigeria. The first chapter focuses on the purpose of the study, the scope of the study, the research methodology and the limitations found in the documentation of the research. The data analyzed in this research was obtained from Instagram captions from selected Nigerian cosmetic brands. These captions were made by cosmetic brands and 50 captions were presented and analyzed in this research. Rhetorical criticism functioned as a basis for the presentation and analysis of the data obtained. Scholarly works related to the topic and theory were reviewed, and the need for this study was justified afterwards.
Chapter Two focused on the use of metaphor as a language of advertisement and data was analyzed based on it. The use of personification as a language of advertisement was reviewed and analyzed in chapter three. Lastly, chapter four focused on the use of hyperbole as a language of advertisements and data related to hyperbole were presented and analyzed.
