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ABSTRACT
The primary objective of this study is to examine the effectiveness of Broadcast advertising for a large number of products in many categories. Today consumers are facing different advertisements and cause marketers to be increasingly concerned with advertising effectiveness. Companies are spending a considerable amount of money on advertisement to introduce their products and services to consumers in order to attract their attention and persuade them to prefer their services. Consequently, marketers and advertising companies exploring broadcast advertising effectiveness are always looking for more effective and newer communication media and evaluation methods of advertising effectiveness that technological development could provide .The purpose of this study is to establish a theoretical and empirical basis that shows the impact of broadcast advertising effectiveness on attraction of products and services to the target audience. Secondary method was used for collecting data. In this study, textbooks, Journals and magazines has been used for data analysis collection. The results indicate that broadcast advertisements were effective. In fact, a broadcast advertisement was successful in attracting attention of audience point of view, creates interest and desire for action, and eventually was effective in deriving customers interest.
In summary, this study is an attempt to get closer to establishing the value of broadcast advertising schedules in terms of advertising.
