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ABSTRACT
This study presents a stylistic analysis of language in advertisements, focusing on the Vanguard newspaper as a case study. The study explores the 10 techniques and strategies employed in crafting persuasive messages within this specific print media context. By examining linguistic choices, rhetorical devices, and visual elements, it aims to uncover the unique stylistic features that contribute to the newspaper's advertising effectiveness. The data for the study were collected from vanguard newspaper respectively, each adverts were scanned and attached to the work, these adverts encompasses a wide range of adverts types, which include text and display adverts (with visual elements). Using the linguistics stylistics theoretical framework through a comprehensive analysis, this research sheds light on the intricate relationship between language and advertising within the Vanguard newspaper, providing valuable insights into the art of persuasion, use of metaphorical expression and social influence in print media.
