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ABSTRACT
This work provides a comprehensive description, categorization, and evaluation of some Billboard advertisement around Ugbowo axis of Benin, Edo State. The purpose of this research work is to study, analyse and critically discuss several images, pictures, symbols and signs used in some of the advertisement billboards used across the highways in Benin City, Edo state, Nigeria. To achieve the goals of the study, the researcher employed over 35 adverts gathered through observation and snapping images of billboard to analyse them with the principles of Halliday, M. & Matthiesen M.I.M. (2014) Systemic Functional Linguistic (SFL) theory. The researcher finds out during the course of analysis that each symbol, font size, font type, colour and images used for the advertisement is dependent on the purpose of the advert and the vocation of the advertising firm. The researcher suggests that linguists or language experts should do descriptive study of language use on billboards advertisement.
