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ABSTRACT
The media of mass communication are powerful weapons that can be used to advocate and set the agenda in favour of feminist ideals everywhere in the world. Arguably, these media serve such feminist and womanist causes better when their narratives are consciously framed to promote the fight for the betterment of the condition of the woman folk in the society. Sufficient research evidence exists as proof of media’s capacity to push the frontiers of rights advocacy. However, very little attention has been given by the Nigeria media, particularly the television and film media to the promotion of women’s rights. On the contrary, most media narrative, particularly movies and music tend to reinforce the ideals of patriarchy and the subjugation and suppression of women in the Nigerian society. This study presents an investigation into the Nigerian media landscape with a focus on their exploration of the theme women’s and girls’ rights, emancipation and feminism. It examines selected media content in the country with a view to determine the ways and extent of their contributions to the promotion or otherwise of women’s and girls’ rights. The study is anchored on the Media Framing theoretical construct and adopts the content analysis and survey methodologies for the collection of its qualitative data. Selected media products bordering on women’s rights shall be content analyzed and interviews shall be conducted with a cross section of members of the Nigerian society to gauge the views on the role and impact of the media in promoting women’s and girls’ rights in the society.
