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ABSTRACT
This research work is on the “Role of marketing research on consumer product choice marketing research has be seen as “the process or set of processes that links the consumers, and end users to the marketer through information. The aims of the project are to look into the role of marketing research in an organization. Hypothesis was formulated and tested, Hi.there is a significant relationship between marketing research and product sales volume. The research finds out that there is a significant relationship between marketing research and product sales volume. At the end of the work, conclusion and recommendation were made.
