ABSTRACT
The study examined to promotional strategies of a new product in Austin has and company is generally believed that advertising increase the awareness of a new product into the market. It is shown in the project that to a reasonable extent, that profitability, is dependent on the advertisement of a new product into the market. It is shown in the project that to a reasonable extent, that profitability, is dependent on the advertisement of a new product. Basically it is concluded that advertising can be the best promotional tool for marketing a new product.
In order to achieve the objectives of the study, the researcher employ simple percentage & chi-square statistical techniques. Based on the analysis, we found that, despite the significant contribution of advertising in the new product development & marketing process, the effectiveness of advertising in Austin Laz & Company plc is affected by inadequate qualified marketing personnel, inadequate budget allocation to the marketing department of the company.
We therefore recommend that the company, should continue in its intensive advertising to cover a wide range of its product and Organize marketing seminars and workshop of both management &executive, and staff.
