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SUMMARY
The origin of media in Nigeria has gone a long way in creating a path for modern broadcasting industry to come to light. It is a well noted fact that anything that is big starts from little, and therefore the origin of ITV Nigeria can be traced to the origin of mass media in Nigeria. The origin of mass media which dates back to the precolonial Nigeria, that is a time before the colonial Master came to gain hegemony over the land. It then moved unto the time when the colonial masters came to carry out their occupation in the land, thereby influencing the media system of the land. And later on the post-colonial era to the modern era which gave birth to the newly and popular found system of mass communication in Nigeria. In the precolonial era there was no much tools for communication, except for the crude and humanly used ones. Some ways of passing information back then are; Town crier, Oral tradition, Smoke signal, Talking drum and Open Market et cetera. This are ways by which information where distributed and also gathered in Nigeria. By this time the land was not called Nigeria and where divided into tribes and small nations, which operated a different form of government, some centralized and some decentralized. And they all made use of this forms of communication in almost similar ways. Some for entertainment and festivals, some to pass message to the masses and some for alerting the village members on security and other issues.
