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ABSTRACT
The study ideals iwith ithe influence iof isocial inetworking ion iBusiness iEducation istudent’s iacademic iperformance in ipublic Universities in Edo State. Using Businesss Education Students in the University of Benin as the scope of the study. Five research questions were raised to guide the study. The design of ithe study through the use iof descriptive survey research study. The ipopulationiofithei study is 120 (400 level Business Educationi students), iniwhichitheisameiwas ialso ireplicated iasithe isample isize iofithe istudy. iThe iresearch instrumentiwasivalidated iby ithe iresearcher’s isupervisor iand itwo iexperts in ithe idepartment iof ivocational iand itechnical ieducation. iTheidataiobtainediwereianalyzediusingimeaniandistandardideviation. The ifindingsiof ithe istudy ishowed ithat ithe influence iof isocial inetworking isitesion ithe iacademic iperformance iof iBusinessiEducation istudentsin ipublic iuniversitiesin iEdo iState is imultifacetediandidynamic. iWhileiplatformsilikeiFacebook, iGoogle, iWhatsApp, iandiYouTube ioffer ivaluable iresources iand iopportunities ifor icollaboration, itheir ieffectiveness ivaries idependingionitheitaskiatihandianditheipreferencesiofistudents. iByirecognizingiandiharnessing ithe ipotential iof ithese iplatforms, ieducatorsiand ipolicymakersican ienhance istudent ilearning ioutcomesiandifosteriaicultureiofidigitaliliteracyiandiengagementinitheiacademicisetting. iThe istudy itherefore irecommended ithat ieducators ishould itailor ithe integration iof isocial inetworking iplatforms ito imeet ithe idiverse ineeds iand ipreferences iof iBusiness iEducation istudents. iBy iunderstanding ithe iunique icharacteristics iof ieach iplatform, ieducators ican ioptimizeitheiriuseiforispecificiacademicitasksiandienhanceistudentiengagement. iAlso, ieductor iadministrators ishould iProvide iguidance iand isupport ito istudents iwhich iwill ibe icrucial in inavigatingitheivastiarrayiofionlineiresourcesiavailable
