THE IMPACT OF GLOBALIZATION ON BINI ARTS AND CULTURE

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SUMMARY

The impact of globalization on Benin art and culture has been profound and multifaceted, shaping the way in which traditional artistic practices are understood, produced, and consumed in contemporary society. Economically, globalization has both positive and negative implications for Benin art and culture. On one hand, increased global connectivity has opened up new markets for Benin artists, allowing them to reach a wider audience and potentially increasing their income. The tourism industry, for example, has boomed in Benin as a result of globalization, with visitors from around the world eager to experience the country's rich artistic heritage. Additionally, the rise of online platforms has made it easier for Benin artists to showcase and sell their work to international buyers.

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