THE IMPACT OF DRUG ABUSE CAMPAIGNS AMONGST UNIVERSITY UNDERGRADUATES IN EDO STATE.

ABSTRACT

 This study was carried out to evaluate the impact of drug abuse campaigns on Edo State university undergraduates. Objectives were to determine the extent to which Edo State university undergraduates have been exposed to media campaigns against drug abuse and the media that these students used to access campaigns on drug abuse, effect of drug addiction campaigns on Edo State undergraduate students.The data utilized in this study was collected through the survey research method.Questionnaire findings showed that the majority of Edo State undergraduates also are exposed to programmes against drug misuse. In addition, study also showed that these campaigns have a positive influence on undergraduates in Edo state. Consequently, the researcher came to the conclusion that drug abuse awareness programmes benefit Edo State undergraduate population. The researcher therefore suggested that apart from drug abuse campaigns, improved ad new strategies for campaigns should be adopted to ensure effective campaigns and change in behaviour or attitude of undergraduates towards the use of drugs.Also, the media should be greatly deployed in passing messages on drug abuse, because students are more glued to social media in this era.