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ABSTRACT
The study was designed to investigate the impact of culture on consumers buying behaviour. The main aim is to determine the promotional strategy that will data have obtained through both secondary and primary source. For the primary source a survey of opinion was conducted on a sample of the population that the effect of the culture on consumers buying behaviour is a most effective fundamental that culture plays greater influence on the way consumers behaves. It was there fore recommended among others that all business oriented organization should always research deeply into the prevailing culture of the area where they intend to do business before committing their fund that will rum at variance with their needs.
