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ABSTRACT
The study is focused on examining the Effectiveness of Radio advertisement on Nigerian Transportation company, using God is Good Motors as a study. It aimed at ascertaining the impact of radio advertising on Nigeria transportation industry, the extent to which radio advertising has been effective in customers patronage of Nigeria transport services and the relationship between radio advertising and customer patronage on transport services. The survey research method was used to gather the data used for the study. Findings of the study revealed that GIGM advertising on radio is effective and customers believe that the advertisement is capable of influencing their patronage. The findings also revealed that radio advertising is needed in promoting and creating awareness of GIGM to customers and potential customers. The researcher therefore concluded that radio advertising, if properly harnassed can boost sales, profit and customers patronage. Hence, the researcher recommended that more advertisers, companies and organisation should employ the use of radio advertising to advertise their products and services. It also recommended that the Government and all stakeholder institutions should utilize radio advertising to disseminate developmental messages to the populace which will in turn bring about positive development to the society.
