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ABSTRACT
The study is focused on the Challenges of Advertising Practice Regulations in Nigeria A Study of the Advertising Practitioner Council of Nigeria (APCON). The objectives of the research were to Identify the roles of APCON in advertising practice. It aimed at evaluating the impacts of APCON in regulating the advertising industry and examining the challenges of APCON in regulating advertising practice in Nigeria. For its theoretical framework, the researcher adopted the social responsibility theory which further buttress the point of the study. While the survey research method was used to gather the data used for the study. Findings of the study revealed that lack of sufficient man power and funds are major challenges of APCON. The findings also indicated that as a regulatory body, APCON has impacted the advertising industry positively and that it has been effective in carrying out it's regulatory functions by ensuring that offenders of Advertising regulations are adequately punished. Based on these findings, the researcher recommended among other things that APCON should be well funded with her staff well paid to improve their efficacy and efficiency in monitoring advertisements in the country
