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ABSTRACT
Through an examination of historical milestones, platform-specific changes, and innovations in digital entrepreneurship, it is evident that social media has played a transformative role in empowering Nigerian entrepreneurs. From enabling low-cost marketing and advertising opportunities to facilitating direct engagement with customers and expanding market reach, social media platforms have democratized entrepreneurship and levelled the playing field for businesses of all sizes. Furthermore, the study has highlighted the emergence of new trends and technologies shaping the future of digital entrepreneurship. From the rise of artificial intelligence and machine learning to the booming voice of audio content and social commerce, entrepreneurs are poised to leverage these advancements to drive innovation, enhance customer experiences, and unlock new revenue streams.
