SOCIAL MEDIA AND ITS INFLUENCE ON THE CIRCULATION OF THE NEW NAIRA NOTES.

ABSTRACT 

The study examined how selected social media platforms gave prominence and framed the news of the naira notes redesign. The study became necessary following the fact that social media  was identified as a major factor during the circulation of the new naira notes .Most influencers use their platforms to inform and educate their fans and those who have access to their page, to get more information about the redesigning amd usage of the naira notes. This study centered on the tenets of technological determinism theory investigated the perception of the utilization of social media for the influence and circulation of the new naira notes by the people in Benin City.Using the survey design, questionnaire was adopted to deduce data from 200 respondents in Benin city through three stages using the simple random , stratified procedure.  It was found out that the residents in Benin City are in support that social media played a vital role during the naira circulation. Thus this study concludes that the residents in Benin are exposed to social media and are positively influenced by by social media influencers into adopting the naira note . It was recommended that influencers should use their platforms not just to entertain, but also to continuously promote a good cause that will educate the publics about politics, health, economy, values, etc. Also, The study recommends that to improve coverage of the redesign of the Naira note, social media  platforms should diversify their main objective  by including more critical analysis and expert interviews, consider placing stories on different  social media pages, provide more in-depth coverage and information through bloggers  and influencers reports, and increase coverage in other months to provide a more comprehensive view