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ABSTRACT
The purpose of this research study was to evaluate the performance and sales promotion of the 7up bottling firm. The study's precise goals were to evaluate the impact of quantity price discounts on the performance of the 7-UP bottling firm, as well as the key relationships between bonus packs and the company and advertising. The research study was theoretically predicated on descriptive analysis. Numerous documentary reviews of the literature on sales promotion and organizational performance supported the research. The research used a questionnaire approach to gather data, giving 100 employees of the 7up bottling firm copies of the fifth option likert scale questionnaire. According to the research, higher product purchases are the result of all promotional efforts, including bonus packs, bulk price discounts, and advertising. The study suggested that the 7up bottling firm continue and enhance its sales promotion effort and include more sales promotional activities with other forms of advertising. Additionally, it should utilize a variety of communication channels to inform customers about the next sales promotion campaign.
