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ABSTRACT
Social media applications serves as the foundation upon which small and medium-sized enterprises (SMEs) can construct their business information systems with the aim of enhancing their business processes, improving customer relations, and efficiently delivering goods and services to meet the needs of valued customers. With the continuous advancement of technology, social media has become an integral part of every business's daily operations. SMEs utilize social media to improve their organizational performance in various ways, such as achieving business objectives and boosting annual sales. Additionally, businesses can establish and strengthen their brand identities through social media platforms. Social media is now a highly effective tool for conducting business, fostering innovative strategies in companies that were once characterized by monotony. SME owners and managers are actively engaged in social networking, which contributes to the growth of their enterprises. Moreover, the right use of social media platforms can provide timely and pertinent information essential for business growth, especially in the increasingly competitive landscape of the emerging global market.
