RADIO BROADCASTING AND THE ERA OF SOCIAL MEDIA IN BENIN CITY, EDO STATE

ABSTRACT

The era of social media has drastically increased. These networks are majorly used for dissemination of information. Radio, which have been transformed from traditional radio to digital radio still need the presence of social media to effectively communicate and reach out to its target audience and also maintain its relevancy in this digitalized world. This study sought to determine the extent of social media’s impact on radio broadcasting and the effectiveness of radio broadcasting in the era of social media in Benin City focusing on Oredo local government residences. From chapter on were looked at the background to the study to the literature review in the following chapter and on to the next chapter. The study adopted the survey method for the research design with the questionnaire as the survey instrument. 100 respondents gotten from the sample size was used. The data from the questionnaire were presented in a table and analyzed. The findings and observation from the data is that radio broadcasting stations are not doing enough communicating with their listeners in social media platforms. The study then recommends that the stations should have an active social media accounts and effectively use these platforms to maintain relevancy in globalized world.