Public relations and image crisis management

SUMMARY

The outcome of the study reveals that public relations plays a very important role in the management of image at Globacom limited and Nigerian National Petroleum Corporation and that there is knowledge of public relations as a form of image crisis management in the said organization as most respondents strongly agreed. The study has further revealed that the management of Globacom limited and Nigerian National Petroleum Corporation has indeed introduced various methods of managing image crisis. From the analysis of the data, the obvious conclusion from the study is that the staff and management of Globacom limited and Nigerian National Petroleum Corporation are very much aware of the important role public relations plays in image crisis management and that they actively engage in image crisis management as the need arises. Therefore it is imperative that the active practice and engagement of public relations activities in organizations in Benin City should be encouraged as it is key to maintaining a favorable position in the society.