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ABSTRACT
This study examines the public perception of community support services for the elderly and its consequential effects on service utilization. With the backdrop of an aging global population, the demand for elderly care services is escalating, necessitating a deeper understanding of the factors influencing their adoption and effectiveness. This research employs cross-sectional approach, integrating quantitative data from surveys assessing public attitudes and qualitative interviews that explore personal narratives surrounding elderly care. The findings reveal that positive public perception significantly correlates with higher utilization rates of community support services. Conversely, negative stereotypes and misconceptions about aging and dependency can deter the elderly from seeking available support, thereby undermining the potential benefits of these services. The study also highlights the role of socio-economic factors that influence public opinion and suggests that targeted awareness campaigns could mitigate adverse perceptions. The implications of this research are twofold: firstly, it underscores the necessity for policy intervention by government to foster a supportive environment for the elderly, and secondly, it calls for community-level initiatives to enhance the visibility and perceived value of support services. By aligning public perception with the objectives of community support frameworks, we can ensure a more inclusive and effective provision of care for our senior citizens.
