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ABSTRACT
This study was conducted to examine Propaganda and elections in Nigeria; A Case Study of 2015 Nigeria Presidential Election. The work discusses the concept of propaganda, the role of propaganda in shaping public opinion during the 2015 Nigerian presidential election, the effectiveness and impact of propaganda on the outcome of the 2015 election and the strategies used by political parties to disseminate propaganda during the election campaign. Numerous literature have revealed that voting behaviour in modern democracies could be influenced by many factors such as ethno-religious affiliation, material inducement, the personality of the contestant, party organisation and slogans, and the prevailing economic condition. Nevertheless, the unique and influential role which campaign messages play in shaping voters’ choice has remained incontrovertible.
