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Conclusion
Packaging and labeling are leading tools for persuasive communication. Most customers are attracted by what they see and this influences their satisfaction and their interest in the product which will in turn influence the purchase of the product. From this study, all the components of packaging and labeling under consideration were found to influence customer’s satisfaction for toothpaste brands. Attributes such as design of toothpaste brand and labeling were found to significantly influence customers’ satisfaction. The colour of toothpaste packaging influenced customers satisfaction and a significant relationship was established between colour of toothpaste and customers purchase in Benin City.
