Point of sales and impulse buying

SUMMARY

The findings indicated that there is a positive relationship between impulse buying of convenient goods and point of sales. The finding was in concord with the work of Whallendorf and Arnould (1998) which stated that there is a significant relationship between point of sales and impulse buying. They further analyze the categories of products that influence impulse buying The study also revealed that mood influences impulse buying behavior among Edo State residents. The outcome was amplified by the work of Rook and Gardener (1993) where they discovered that impulsive buying when in a negative mood may be actively attempting to alleviate the unpleasant mood. Parboteeah (2005) also stated that a person’s emotional state and mood are important factors of impulsive purchasing.