PERCEPTION OF VBOSUNU PROGRAMME ON INDEPENDENT TELEVISION'S AMONG BENIN RESIDENTS

ABSTRACT

The study is focused on the Perception of Vbosunu Programme on Independent Television's among Benin Residents.. The objectives of the study were to find out the level of exposure surrounding Vbosunu, ITV programme among Benin residents, determine the attitude of Benin residents have towards Vbosunu, ITV programme, ascertain the factors that influences Benin residents perception of Vbodunn, ITV programme and investigate the impact of Vbosunu, ITV programme on Benin city residents. For its methodology, the survey research method was used to gather the data used for the study. Findings of the study revealed that residents of Benin agreed that their personal experience and social life influences their perception of Vbodunn ITV programme, to a high extent. The findings also indicated that Benin residents agreed that Vbodunn, ITV programmme has changed their perception of Benin City and it's residents. Based on the findings, the researcher concluded that Vbosunu programme on ITV plays an important role in Benin city as it deals with salient issues and satisfies the developmental needs of the people. The researcher therefore recommended among other things that Vbosunu programme should continue to act as a catalyst for social change and a platform for voicing their opinions. The researcher also recommended that ITV management should continue to advocate the people's need and play it's social responsibility role using it's programmes, without fear or favour.