PERCEPTION OF UNIBEN STUDENTS TOWARDS THE USE OF FEMALE MODELS

ABSTRACT

This study examines Perception of UNIBEN Students towards the use of female models in Television Commercials of Beauty Products. The study is anchored on the Persuasion theory and Individual Difference Theory. The survey design was adopted for the study with the aid of 4-item questionnaire administered to Three hundred and ninety eight (398) respondents selected from 13 faculties in the University of Benin, Benin City, Edo State. Data obtained were analyzed and presented with the aid of Frequency Tables, Simple Percentage and Mean scores.