PERCEPTION OF THE BROADCAST MEDIA PROMOTION OF SKILL ACQUISITION

ABSTRACT

This study anchored on the tenets of Uses and gratificational Theory and The Social Involvement Theory investigated the perception of the Broadcast media to Skill acquisition programmes in Edo State ,Benin City. The study became necessary as a result of the need to gain a stable and consistent financial standing in the present depreciating economy . Hence it became imperative to empirically ascertain the level of awareness and views of skill acquisition in the state. Using the survey design, questionnaire was employed to elicit data from 215 Native indigences of three local government area of  Benin City consisting of Ovia North East.  Egor LGA and Ovia LGA  through two stages using the simple random sample and Cluster sampling procedure.it was discovered that the broadcast media perceive skill acquisition in a positive approach through their consistent and educational communication of skill acquisition programmes. Hence, this study conclude that the broadcast media perceive skill acquisition positivity and the audience as the selected State acknowledge this fact in prove of their knowledge and Involvement in skill acquisition programmes , with the suggestion that the broadcast media improve more on its programmes presentation and ideas.