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ABSTRACT
This study is focused on finding out the Attitude of Benin Residents toward the perception of transit advertising. The research is based on a survey method, The quantitative survey targets a diverse sample of Benin residents from various locations, participants are asked to rate their attitude and knowledge towards transit advertising, Benin residents perceptions of advertising are important for the effectiveness of marketing campaigns and consumer decision-making. A survey was conducted with Benin residents to gather data on their perceptions of advertising. The survey revealed that Benin residents have mixed feelings about advertising, with some finding it informative and others finding it intrusive.
