ABSTRACT

This study investigated the relationship between non-financial incentives and employees’ job performance in fast food industry in Nigeria. This study was carried out in fast-food firms located in the six geopolitical zones (North-East, North-West, North-Central, South-South, South-East, South-West) in Nigeria.The study examined four variables of non-financial incentives such as Job security, Promotion, Recognition, and Training and Development.

This study adopted the survey research design, and utilized the questionnaire in obtaining data from the respondents in line with the research objectives. The population of this study comprises all employees in the fast-food firms which are registered members of the Association of Fast Food and Confectioners of Nigeria (AFFCON). Population for this study was ascertained by randomly selecting one fast-food firm from each of the six geopolitical zones in Nigeria. The firms were Big Taste Fast Food, Chicken Republic, Tantalizer, Dominos’ Pizza, Mr Biggs, Kentucky Fried Chicken (KFC). Three hundred and seventy-four (374) copies of the questionnaire were administered, out of which three hundred Seventy (370) were retrieved and Three hundred (300) were valid and used for the data analysis. Data collected through questionnaire administration were analyzed using descriptive, Statistic and correlation analysis. All analyses were done using Statistical Package for the Social Sciences (SPSS version 24.0) software.

The study found that non-financial incentives; employee’s recognition, promotion, job security, training and development have a favourable and significant impact on employee job performance. The study, therefore recommends that management of fast food industry should guarantee employees’ jobs by avoiding discrimination, invest substantially on employee’s recognition by providing sufficient and reliable resources to improve employee job performance and ensure that promotion decisions are based on merit to improve staff commitment.