MARKETING PRACTICES IN NON PROFIT MAKING ORGANISATION (A SURVEY OF SOME SELECTED CHRISTIAN MINISTRIES)

ABSTRACT

This study focuses on the marketing practises in the non profit making organisations. ( A survey of selected Christian ministries in Benin metropolis). Out of 150 questionnaires distributed to the respondents from the selected Christian ministries, 133 were successfully completed and returned to the researcher. The non profit making organisations especially the church and other religious organisation are increasingly embracing the trend in the modern means of communication, an act which was scarce or carried out ignorantly in the past. Marketing practices are designed to foster communication in the organisations (profit and non profit making organisations). This paper does not only agree that marketing techniques are employed by the Christian ministries. It was discovered that marketing influence the public perception, church traffic, information awareness and the numerical growth of the Christian ministries. It is therefore recommended that marketers in the Christian ministries  should strategize techniques that will increase a positive image of the organisation; measures should be adapted to enhance the means of information dissemination; An effect marketing tool should be adapted to increase the numerical growth of the Christian ministries.

Keywords: Marketing practices, Christian ministries, Non-profit organization.