Widely-used textbook, now in its third edition. New sections cover exporting and international business as well as e-commerce. Provides a unique resource: numerous short case studies, marketing principles applied to diverse contexts (including private, public and not-for profit sectors), and concisely expressed concepts.
Products specifications
| Author(s) | DAVID STOKES |
| Format | PAPER COVER |
| Weight | 0.71 kg |
