MANAGEMENT INFORMATION SYSTEM AND CUSTOMER SATISFACTION (A CASE STUDY OF GUARANTEE TRUST BANK, NIGERIA PLC)

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ABSTRACT

This research is on the evaluation of the relationship between Management information system and Corporate competitive advantage using Guarantee Trust Bank as a case study. The objectives of the study includes; to establish the relationship between access to MIS and corporate competitive advantage, to state the correlation between the awareness of MIS and corporate competitive advantage, to state the connection between investment in MIS and corporate competitive advantage, to show the relationship between the application of MIS and corporate competitive advantage. This research was carried out using a questionnaire. The total population for this study was indefinite and the sample size was purposively chosen to be (100). So for this study the responses realized from the one hundred respondents was subjected to the analysis which was used to test the hypotheses and result was determined using the Chi-square model and the simple linear regression model. The major finding is that Management Information system has a moderate positive relationship with corporate competitive advantage.

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