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ABSTRACT
This study investigates the relationship between internet marketing and small business performance in Edo State. A quantitative approach was adopted and data were collected from 150 business owners and producers through a structured questionnaire. The results reveal a significant positive impact of internet marketing on small business performance, including generating traffic online, increase in revenue and reaching a wider range of one's prospective customers and consumers of the product and services. The study concludes that internet marketing is essential for the success and sustainability of small business and also improve the business performance in Edo State and recommends that business owners and producers prioritize internet marketing and effectively leverage on the available marketing tools and channels to improve the business performance and remain competitive in the market.
