INFLUENCE OF SOCIAL MEDIA USE ON THE ACADEMIC ACHIEVEMENT OF BUSINESS EDUCATION STUDENTS IN THE UNIVERSITY OF BENIN

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ABSTRACT

This study investigated the influence of Social media use on the academic achievement of business education. Five research question were raised in this study. This bothered on how social media use influence academic achievement. 

Descriptive survey design was used in carry out this study. The target population was 107 final students of business education from departments of vocational and technical education. The sample size of this research is the total population of (107) students. The questionnaire was the instrument of this data collection. An analysis of data was done using mean score and standard deviation. From the result of the findings, the study revealed a significant relevance of social media use influencing the academic performance. It was also concluded that there is high extent to which social media influence academic achievement of business education students.

Based on the findings of this study, the researcher recommended that;Government should ensure that various technological gadgets are provided in all government parastatals in order to facilitate and enhance the productivity and job performance of confidential secretaries.

It was concluded that that the social media significantly influenced the academic achievement of business education students in University of Benin. In other words, Facebook, twitter, Instagram, WhatsApp and academic focused platforms play a pivotal in facilitating or promoting student’s academic achievement.

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