INFLUENCE OF SOCIAL MEDIA ON THE LIFESTYLE OF UNDERGRADUATES IN THE UNIVERSITY OF BENIN (UNIBEN)

ABSTRACT

This study examined the influence of social media on the lifestyle of undergraduates in the University of Benin. Social media tools have been prevalent mechanism in the growth and development of young adults. It has been known to shape and reshape their being. It was on the premise that this study became imperative to undermine the influence of social media on the lifestyle of undergraduates in UNIBEN. The technology acceptance model theory was adopted for this research. The following issues were interrogated in the study's objectives: Find out the most used social media by undergraduates in UNIBEN, ascertain the degree of influence of social media on the lifestyle of undergraduates in UNIBEN, determine how social media influence the lifestyle of undergraduates in UNIBEN. The survey design was adopted, and a structured questionnaire was used to gather data from a sample of 398 respondents using taro yamene formula. Findings from the study shows that social media influences the lifestyle to a high extent. The study recommends that platforms should be created to educate the students to use social media towards the promotion of positive activities.