ABSTRACT
The purpose of this research study is to examine the influence of Social Media and
Academic Performance Of students in University of Benin, Ekehuan campus. Five Research questions guided the study.To achieve this, the descriptive survey research design was adopted. The study focused on University of Benin, Ekehuan campus
Hence, population consists of all the 4,000 undergraduate students. The simple random sampling technique was used to select a sample of 105 students. A four point Likert Type Rating Scale Questionnaire type, titled: ASSESSMENT OF THE IMPACT OF SOCIAL MEDIA ON THE ACADEMIC PERFORMANCE OF UNDERGRADUATE STUDENTS OF UNIVERSITY OF BENIN" EKEHUAN CAMPUS was used to collect data from the participants. The descriptive statistics of frequency counts and percentage, were used to analyze the demographic data.
Research findings showed that a great number of students in University of Benin ,Ekehuan campus, are addicted to social media. To this end, the researcher recommended that social media should be used for educational purposes as well; Social Networking Sites should be expanded and new pages should be created to enhance academic activities and avoid setbacks in the students’ academic performance; and Students should be monitored by teachers and parents on how they use these sites This is to create a balance between social media and academic activities of students to avoid setbacks in the academic performance of the students.
