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ABSTRACT
This study examines Influence of Internet Advertisement on UNIBEN Student Patronage of Airtel Mobile Communication Products In Benin City Edo state. The study became necessary following the assumption that Airtel mobile communication Internet Advertisement has a high level of influence on it consumers. The study was anchored on Technological Acceptance model and The Social Influence Theory. The survey design was adopted for the study with the aid of 13- item questionnaire administered to 398 respondents who were purposively selected from fourteen (14) faculties of University of Benin. Data obtained were analysed and presented with the aid of frequency Tables and simple percentages. It was founded that Airtel mobile communication Internet advertisement influenced consumers in Benin City, Edo state buying behaviour Airtel products to a very high extent. This study has affirmed the assumption that internet advertisement has a great deal of influence on consumers’ patronage of Airtel products and services. The study founded that consumers of Airtel mobile communication products and services in Edo state ware extremely satisfied patronizing the brand. The study also reveal that most people who claimed not to be influence by Airtel Mobile Communication Internet Advertisement remained strong headed because of the high rate of fraudulent activities that is carried out on the internet. The study concludes that Airtel mobile communication Internet advertisement has improve sales for Airtel mobile communication in Nigeria. Therefore agency responsible for it advertisement creation should take more advantage of the internet, however should work on the longevity of their advertisement and also create agencies that will be responsible for the monitoring of their ads and attends to issues customers are having making patronage online.
