You have no items in your shopping cart.
ABSTRACT
The business world have changed drastically with advancements in communication and technology. Today, buying and selling can take place online via the various social media platforms as well as blog sites regardless of distance and time. Due to this changes, this study examines the influence of digital marketing as a communication tool for promoting business in Edo state, Nigeria. It also examines the perception of Business owners in Edo State towards online marketing. Anchored on the Technological Acceptance Model and the Uses and Gratification Theory as its theoretical framework, the study adopted the survey research design which allowed the use of questionnaire in gathering data from respondents.
