ABSTRACT
This study examined the effect of social media on voting patterns during the 2023 presidential election in Egor Local Government Area, Edo State. The study utilized a descriptive research survey design to construct this project work. The sample comprised 84 respondents drawn from the target population. Frequency count and simple percentage were employed to analyze the collected data.
The study revealed that social media played a substantial role in mobilizing voters during the 2023 presidential election in Egor Local Government Area, Edo State. It concluded that social media significantly influenced voting patterns in the 2023 presidential election in Egor Local Government Area, Edo State.
The study proposes that the Independent National Electoral Commission, (INEC), implement the electronic voting system to facilitate online voting for young people who may not physically participate in the exercise. Additionally, it recommends that political parties, politicians, government agencies, and ministries establish a robust and effective social media presence to inform and educate the youth.
