IMPACT OF RADIO AND TELEVISION CAMPAIGNS ON GIRL TRAFFICKING: A STUDY OF IDIA COLLEGE

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ABSTRACT

This research evaluates the impact of radio and television on girl’s trafficking, a study of Idia College. The objective is to determine the extent of awareness of anti-trafficking campaign by radio and television. To ascertain the impact of radio and television anti-trafficking campaign on girl trafficking using Idia College Benin as a study were by 550 is the population size. The study was anchored on the Agenda Setting Theory and Social Responsibility Theory. Survey method was adopted with structured questionnaire as the method of data collection using 232 sample size. The finding shows that to a great extent radio and television campaigns were able to create awareness on girl trafficking, it also shows that ignorance, illiteracy and poverty are factors that sustain human trafficking. The fact that respondents agree that radio and television campaigns help to reduce girl trafficking yet respondents are not satisfied with the quality of girl trafficking campaign on radio and television. This led to the recommendations on the need for the media to undertake effective investigation reporting in order to unearth all hidden issues and bring it to the front burner to enlighten the public especially Idia College students. The research recommended that much emphasis should be placed on news reportage and it should be repeated 2-3 times weekly. Those found guilty of human trafficking should be made to face grave penalty by the law.

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