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ABSTRACT
This study focused on the effect of service quality on customers’ delight among restaurants in Benin City, Edo State. The study targeted three hundred and eighty-five respondents, out of which three hundred and seventy-five were retrieved and used for the study’s data analysis. Descriptive statistics and regression analysis were used to carry out the study’s analysis. Based on the analysis conducted it was revealed that all variables (tangibility, reliability, responsiveness, assurance, and empathy) significantly affect customer delight of selected restaurants in Benin City, Edo State. Based on these findings, the following recommendations were made that: restaurant owners should focus on improving the physical aspects of their establishments; it is crucial for restaurants to consistently deliver on their promises; restaurants should focus on providing prompt and attentive customer service; restaurants should invest in staff training to ensure employees are knowledgeable, professional, and able to address customer concerns; and it is essential for restaurants to gather feedback from customers.
