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ABSTRACT
This study employed both qualitative and quantitative research methods to examine the interconnection between social media and contemporary literature. The study comprised a comprehensive literature review, which included various studies, articles, books, and other relevant sources on the topic. Additionally, the research study critically examined the impact of social media on contemporary literature by analyzing how social media has influenced the writing, publishing, and promoting of contemporary literature, and how it has enabled the emergence of new literary genres and forms. It also explored the readership and reception of contemporary literature on social media platforms.