EFFECTS OF SPEED FM PIDGIN ENGLISH BROADCASTING ON BENIN RESIDENTS

ABSTRACT

This study, which evaluated the Effects of Speed FM's Pidgin English Language Broadcasting on Benin Residents Edo state, was anchored on the tenets of the Information Processing theory. The survey design was adopted, witha 14-item questionnaire to elicit data from 400 respondents selected from the total population of 1,781,999residents of Benin City through purposive sampling technique. Data obtained were presented and analyzed with the aid of frequency tables and simple percentages. Findings revealed that most residents of Benin are actually exposed to Speed FM's broadcast Also, the extent of exposure they have to Speed FM's Pidgin English programmes and how regularly they have access to it is high. It was also discovered that the residents of Benin City are drawn to the socio economic issues of Benin City through Speed FM's broadcast. Therefore, the study concludes that Speed FM appeals to majority of Benin residents and majority of the residents see their broadcast as interpretative and educative.It was however recommended that Broadcast journalists should engage in interpretative and investigative journalism and that more grass root radio stations should be established for citizens from the lowest rung of the social ladder to also have access to information, entertainment and education throigh the broadcast media.