You have no items in your shopping cart.
This study examined the Determinant of online shopping and customer satisfaction in Benin City. Convenience sampling technique was used to select Four hundred (400) respondents that participated in the study. The data generated in the study through the use of structured questionnaires was subjected to both descriptive and inferential statistics. The results revealed the impact of Online shopping on Customer satisfaction i.e. Product information quality, User Interface Quality, Purchasing Process Convenience, Website design, Security perception and Customer service). The results have also examined some key factors of online shopping that will ensure continuity of customer patronage to online shops. It was recommended that an easily accessible service and safety of online shops and customers should be provided as well as good quality products to guarantee customer satisfaction.
