ABSTRACT

This study examined Corporate Social Responsibility and Sales promotion in 7up Company, Ugbowo Benin City. Questionnaires were administered to participants for this study. The data generated in the study through the use of structured questionnaires was subjected to both descriptive and inferential statistics. The results revealed the impact of Corporate Social Responsibility as a tool for Sales Promotion i.e. Corporate Social Responsibility on Company schemes and policy, Corporate Social Responsibility and Customer Loyalty, Corporate Social Responsibility on Firms growth. The results have also examined some key factors of Corporate Social Responsibility that will ensure Sales promotion. It was recommended that a good and ethical company should engage fully on Corporate Social Responsibility as it has a positive impact on sales promotion.