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ABSTRACT
The regression analysis provides empirical evidence that enhances the understanding of the relationship between financial performance and CSR within the context of Nigerian firms. The study highlights the critical role of financial success, particularly profit after tax, in enabling corporate social responsibility initiatives. It underscores that while overall profitability metrics like ROE and ROA do not significantly influence CSR, the actual profits realized (PAT) are crucial in determining a firm's CSR activities.
These findings underscore the necessity for a nuanced approach to financial planning and CSR engagement, where firms focus not only on generating profits but also on effectively utilizing these profits to enhance their CSR efforts.