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This comparative analysis explores televangelism on TVC and Silver-Bird Television, focusing on audience perceptions and responses. Data from respondents in Benin, Nigeria, reveal that both channels allocate appropriate time for televangelism, with a primary focus on prosperity. Televangelists' delivery styles are perceived as engaging and interactive, with elements of tradition and formality. While viewers remain neutral in their reception, TVC garners higher satisfaction levels. Recommendations include content diversification, quality enhancement for Silver-Bird Television, and strategies to increase regular viewership. The study provides valuable insights for enhancing televangelism programming on both channels.
